Typography

In my previous research I concentrated more on images than typography. I found a very interesting use of typography on non-format.com, my main focus was to concentrate on designs containing letters.

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The main purpose of those designs is to present type in a catching and intriguing way. There are also some playful fonts presented, they would not be suitable for continuous text as they are not easily read, but I am sure they would grab one’s attention while used in headings. I found the manner that the meaning of the letters and numbers not being immediately obvious but requiring me to look longer than normal compared to plain text to be a very good approach to drawing in a viewer’s attention. That the font stands almost alone in the images is a good indicator of its strength, this is in the sense of the font not complementing an image or other element of the composition but standing on its own.

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Assignment 5 – Promotional design

For this assignment I am asked to produce a poster, a flyer, a newspaper advert and a programme cover for a youth theatre club performing a production od Mike Leigh’s ‘Abigail’s Party’. It is a tale of suburban taste set in the 1970’s. The play will be touring local theatres for a month. The client is particularly keen for the designs to have a 70’s feel. I started off with familiarizing myself with the plot of the play. As the 1970’s feel is important to the client, I researched how every-day life looked back then.

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I recently watched a program called ‘Back in time for dinner’ on BBC, it is a historical cooking show,it gave me an insight into the way of life in the 1970’s. ‘Abigail’s Party’ was mentioned in it.

I wanted my designs for this assignment to present the gathering, people meeting, interacting, to keep with the play’s plot. I planned on making the 1970’s theme present in all of my designs. The research I made gave me a few visual ideas. I wanted for at least some of the work to be handmade, for example the background and then the text can be added on the computer. I made a collage in my previous work and thought it should be suitable for this assignment. I find making collages to be a great way of adding colours and patterns to a design and those seem crucial in the 1970’s style. The idea I had was a view of guests standing at the party. I decided to use a collage to make shoes, with floor and wallpaper in the background.

The first idea I had was a view of people standing together with just shoes visible from above, with text in the centre. It worked fine in the sketchbook, but a collage of a shoe and foot from this angle did not really work. The second idea was a profile of a shoe and foot. This way I could show the shoe in more detail, for example a platform of a shoe would not be visible in a shot from above. In order for my designs to be accurate I researched 1970’s footware styles. Platforms were very popular and I decided to use them in my designs.

8f63e9a4b8602cf1d8ed8b0ae7b21dbe il_340x270.575241517_akxo e83c9b6d3401e5a4916fb2f4b93d3cf2 Browntanpat70swing acce147b il_340x270.591017993_1kfr il_fullxfull.85950246 images images (1) platform-shoes-for-men-from-the-70s 20150415_120514 20150415_120430

I made a collage of a woman’s and man’s shoe out of paper magazine cutouts. The sandal on a platform worked well, I thought it looked realistic and with the 1970’s feel. The man’s shoe took me longer to make, but in the end I was happy with a large toe box shoe on a short and wide heel. Then I started looking for patterns that would look like a wallpaper from that time. I also tried different ways of placing the collage elements I made, one idea is to have the woman’s and man’s shoes facing each other, the other idea is for Beverly’s legs to be placed together on the side of the poster, as if she was standing and waiting in anticipation for the guests to arrive. I also like her sitting with her legs crossed, that gives a more relaxed feel than the other versions. Wooden floor, white skirting board and a pattern wallpaper complete the background.

legscrossed   legs3  legs2   bg1  bg2   bg3 bg4   advert

Next was to find a suitable font for the text. I planned on using a retro-looking font for the play’s title and keeping the rest simple and easily read. I tried a few fonts and used the Alba font for the title.

titlefonts

The smaller text on the poster is written in Myriad Pro Regular font. I included all the essential information on it. The front page of the flyer shares the platform sandal collage and the title of the play, all the remaining information is on the back of the flyer with the male guest’s shoe. Fonts used are Alba and Myriad Pro. Similar collage that is used for the poster is also used for the newspaper advert. The following are my designs:

Poster

Poster

Flyer-front

Flyer-front

Flyer-back

Flyer-back

Newspaper advert

Newspaper advert

Programme cover

Programme cover

I think I created designs that would fulfill the client’s brief. The 70’s brief that was so important to be included in those designs is present by the use of colours, patterns and 70’s style footwear. The handmade look might add to the 1970’s vibe. Overall I am happy with my work. I think the collage elements work well representing party guests, that also gave me a chance to create something away from the computer screen.  Creating a poster, flyer, advert and the programme cover allowed me use all the collage variations I have created, making them slightly different, but they all share a similar theme.

 

 

 

 

Jozef Mroszczak

Jozek Mroszczak was a Polish graphic designer and representative of the Polish School of Posters. I came across Jozek Miszczak’s work while studying poster designs on 50watts.com.

03 Book cover- Poland- 1950- The Escalator 3477d7a8e9f1364fd10db99108ceac3e gd04jl11 images images (1) images (2)

His cover for ‘Elektryczne Schody’ by K.I.Galczynski (first illustration) reminded me of Ed Kutz’s designs, that I researched early in the course. His designs are very colourful and painting-like. Placing elements on top of each other and merging into one is a method that is often used. His work is simplistic, there is a great deal of colourful blocks creating the final design. It seems his designs convey a message with minimum means.

The French Hen

In this exercise I will design a cover for food and cocktail menu, outside signage, a cutout for a window detail, t-shirt for the staff, paper napkins and beermats for Newton and Ridley brewers. They are opening a new cafe/wine bar nearer the city centre. The bar is designed to appeal to younger women and sophisticated young men. The venue will be relaxed and in direct competition with the cheap ‘binge drinking’ venues on the same street.

I used my sketchbook for developing an image of a hen that I want to include in the logo. Some of the illustrations look typical, some more humourous. The venue is designed to appeal to young and sophisticated people, so  humourous logos might not be what the client is looking for.

20150327_111053 finallogoexp hen1 logo1

I also worked in Illustrator with the fonts and images. I tried out several ways of placing the name of the venue and the image of a hen together. I also worked further on the image. The following are 3 logos that I would present to the client:

3logos

My favourite is the one at the bottom and this is what I am going to use in this exercise, it is a simple image of a hen and venue’s name written in the Candara Bold font:

finallogo

 

The logo is simple and clear and should reproduce well in black and white. It also should work well in different scales. The outside signage consists of a banner placed above the door and window with the venue’s name and a cutout for a window with the logo. I placed the logo on the menus, napkins and staff’s t-shirts. I think it looks good on white and beige backgrounds. The beermat shares a similar design, at the back of it there is a ‘drink sensibly’ message, it is placed on a half-empty beer glass.

cocktailmenu   foodmenu front napkin shirtbeermats

I think my logo is appropriate for the venue. I like the way it is presented on the different items. I hope its simplicity and colour range will differ the venue in comparison with the cheap ‘binge drinking’ venues on the same street.

Bruno Monguzzi

Bruno Monguzzi (born 1941) is a Swiss graphic designer. He blends photography and typography in his striking designs.

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Most of his work consists of a mix of basic figures: circles, rectangles, long blocks arranged together forming a bold design. The background is usually white, that allows for the figures to be more prominent and dramatic. Bruno Monguzzi’s designs do not contain many elements, his use of colour is also quite modest. He seems to favour black, white and red in his work.

bruno-monguzzi imagesbruno-monguzzi-02

His designs are dynamic, that is achieved by the use of typography that varies in size, as well as different figures that are put on the top of each other, they lean on each other or are placed together in a way that seems to disobey rules.

Chance Housing Association

In this exercise I will be designing a brand image for Chance Housing Association’s stationery. The association helps first time buyers get onto the housing ladder, it is modern, helpful and welcoming. They want their logo to be used on letterheads, business cards and sheets that will hold the property detail. I will also do a mockup of an advertisement in the local newspaper. I found a number of logos of different estate agents in Dublin. They are very simple, most of them use only typography. I guess that is the way to go if the logo needs to be printed in small-scale or on black and white copier and still be easily read. Blue and red seem to be a popular colour choice.

batholomew-mcelhatton-tl download download (1) download (2) images images (1) images (2) logo logo images (3)

I did a few sketches of some of the ideas that I had. The name of the association will be the main focus, but I will also try to incorporate a simple image into the logo. The ideas I had were quite obvious: doors, windows, houses, roofs, keys etc. I experimented with typefaces, different compositions and colours in Illustrator. Some of the logos are just typography, some of them have a little image.

20150322_175850 logo1 logo2

Some of the designs worked better than others. My favourite is the white, grey and orange logo with an open door image. I liked the ‘door’ idea from the beginning, it represents getting your own new place, the door is open, it looks inviting and you can just about to see what is on the other side if you just push it a little bit more.

finallogo

‘Chance’ is written in a large Arial Bold font, with ‘Housing Association’ being placed underneath and smaller in size. It took me a while to get the colours right, the blue and white version looked a bit generic. After many tries I settled on grey, white and orange. I thought that the white and grey combination for text looked soft and the orange door added some colour, I added some shading to it to stop it from looking flat, like the white and blue version.

I also liked the hand drawn logo with a window:

windowlogo I liked the window image made out of curved lines. In the end I decided not to use it as I could not find a way of putting all the elements together in a way that would be pleasing to the eye. It also reminded me a little too much of a Windows logo.

I designed letterheads with the logo on them. I added some coloured blocks corresponding with the logo, similar design is used for business card. I also took a picture of my local newspaper and fitted the ad into it. The following are different designs of letterheads and business cards:

businesscard2   leeterhead1   leeterhead3   leeterhead4

Final designs:

Logo

Logo

Business card

Business card

Letterhead

Letterhead

ad1

Advertisement

Advertisement in the local paper

Advertisement in the local paper

Folder

Folder

I also printed my designs:

Logo (colour + black and white)

Logo (colour + black and white)

Business card

Business card

Letterhead

Letterhead

Folder

Folder

This exercise highlighted the wide scope of design activities that need to be considered in relation to a company’s branding. The logo is just a start. It was interesting to design the logo, letterhead, business card, advertisement and a folder and linking them together by the use of a similar design and logo. I also got a chance to print my designs, they looked quite different printed. The orange elements lost their vibrancy. I had to adjust orange text on the business card as it looked too pale after printing it out and the text was hard to read. It was also interesting to see a black and white version of my logo. I think it still looks well, I am happy with the contrast and I think that the overall design did not lose much or changed by the lack of colour.

 

 

Poster and flyer

I am asked to design an A4 poster and an accompanying double sided A6 flyer to promote a singing course run by an organisation called SingOut. The poster will be printed on black and white photocopier, colour paper can be used. First, I had a look at the information I need to include on the poster and flyer and I put it in the right order. First will be ‘Do you love to sing?, then  the short description of the event to give a good idea about the nature of the course. The following will be information on where and when the event is happening, price and ‘no experience needed’ information. The poster and flyer will end with the phone number and website address. I think all the essential info is there. I just noticed that there is no age group mentioned, so I guess anyone can attend. I also thought of mentioning the organiser’s name in the description, but the name is in the website address, so that might do. All the information will be included on the poster and I think of placing the ‘Do you love to sing?’ along with an illustration on the front of the flyer and the rest of the info on the back. I had a look at those type of posters online, they are very different from what I am supposed to design, as they contain colour graphics that would not photocopy well. I used my sketchbook for experimenting with the illustrations I will include in my design.

2011_SingComp_Poster_A2_v2  download download (1) singing-out-proud-poster 20150315_123109

I decided to include a simple illustration of a microphone with a stand, it should reproduce well on a photocopier, the image is black, without any shading etc. The paper used for the poster and flyer will be yellow to add some colour to the design. My first idea was for the ‘Do you love to sing?’ to be written by using the microphone’s cable. I tried this idea several times, but I could not get it right. It looked messy and the cable idea was not clear.

try2ai try3

Next, I decided to use BBAlpha Sans font instead of the handwritten question. I tried several ways of placing the text and the microphone together. I was not particulary happy with any of them, but I decided to go for the text placed to the right of the stand and very close to it for the front of the leaflet.

try4 try5 try6

The back of the leaflet contains all the remaining info. I used the same font as on the fron of the flyer, I just adjusted its weight and size.

 

Flyer-front

Flyer-front

Flyer-back

Flyer-back

The poster and the flyer will share a similar design to link them together. The microphone and ‘Do you like to sing’ are placed on the top of the poster. The middle section contains the description of the event and the bottom part includes all the remaining info about the course. I again used the BBAlpha font because it is easily read. I think that it is important espacially for the poster that will be seen from the distance.

Poster

Poster

This exercise was another case of having an idea I was happy with at the beginning of the exercise, but then when it is done and I see it on my computer screen-it looks completely different from what I was hoping for. I am somewhat happy with the final design, but it was a bit of a downer after the last 2 exercises that I really enjoyed.