Category Archives: Part4 Typography

Assignment 4, Show me…

In this assignment I am asked to design my own font for use on the cover of a magazine called ‘type’ and to write a short article for the magazine using a range of typefaces. The article should include sections on: what makes a typeface interesting, how a typeface is constructed and question marks.

I started this assignment by working on the magazine cover. Before I started designing I researched different styles of magazine covers to give me some ideas, doing so also made me realize how different covers are and how a lot can be achieved with fairly simple graphics, but with a catchy and thought-through idea behind it.


 luciovennagranbazar30 Magazine-Cover-Inspiration-4 Unnamed-5images

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My first idea for the cover was an image of a typewriter and I decided to stick to it. I thought it would be appropriate as the magazine is called ‘type’. There is something nostalgic about the old typewriters, even with all the imperfections they are still beautiful machines. They also remind me of my childhood, as years ago sometimes I would go to visit my grandmother at her job and as a treat I could do some typing on her typewriter and to me it was always a great event and the most important and fun part of the visit. Then a few years later my father would bring his work typewriter home at the weekends, it was a more modern model, it worked just the old typewriter, but the keys looked more like a computer keyboard. I tried creating a few different illustrations of a typewriter. At first I wanted just a typewriter outline filled with black scribbles and keys on top, but it did not work. I also tried a simple illustration with black pen, then I made an illustration of a grey and black typewriter. I used watercolour brushes and a few effects in Illustrator to give the image some texture. I was happy with the final result, even though it took me a while to get it right.

sketch1 typewriter1 typewriter2typewriter3

typewriter6 typewriter5

The second step was to design my own font. I used my sketchbook for it and when I had a better idea on what I wanted, I experimented with fonts further on the computer.

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I was drawn to the fonts that looked like handwriting. I thought that the more complicated and futuristic designs would not suit the cover as well. The font I decided to use and spell ‘type’ with is written with 1 stroke. I like the way it flows and that the letter ‘p’ looks unusual. The letters are joined together, slightly evoking a doodle. I like the way the tail of letter ‘y’ and bowl in ‘p’ look like each others mirror reflexion. The ‘January 2015’ text is my handwriting, I thought it would add a personal touch.

I was looking for a way to merge together different elements of the cover. I did not want anything to look out-of-place or forced together. Therefore, I decided for the page that will be placed in the typewriter to have the name of the magazine on it. I am hoping that the unexpected element where a typewriter produces a handwritten looking font will keep the cover playful. I tried different layouts, backgrounds and different textures and kids of sheets of paper placed in the typewriter.

20141219_121003 layout1 layout2 layout3 layout4 layout5

In the end I went for the version with the wooden table and vintage-looking  wallpaper. I also cleaned up the illustration. The background is somewhat busy, but the white sheet of paper should balance it.

layout7 layout8

The bottom of the cover contains a bar code and the article titles to give the reader an idea on what is inside. The background is the same as the sheet in the typewriter. I wanted to use a straight-forward and classic font on the bottom of the cover, giving variety to the handwriting font in the centre. I used Book Antiqua Regular and BBAlpha Serif Regular. I am happy with the cover. It looks slightly old-fashioned. I like the colour combination. I think that the title of the magazine is clearly visible and its position in the centre of the cover is unusual. I am hoping that the thick black stroke makes the name of the magazine the main focus.

layout7

The next step in this assignment is to write an article for the magazine. The article is supposed to include sections on: what makes a typeface interesting, how a typeface works and question marks. I included what I have learned in this part of the course. I went through the material once more to gather essential information for the article. The first part of the article will include general information about typefaces and I will explain the two main typeface families in more detail. To make the article interesting I will include information on how Times New Roman and Helvetica typefaces were created and 2 images that I will add will show the look of those typefaces. The second part will explain how a typeface is constructed. I included an illustration to make the information in the article easier to understand. The last section about question marks is information I gathered  after doing research online. I included a definition and explained one the possible origins of a question mark. The article also contains an illustration showing how possibly a Latin word ‘quaestio’ turned into the question mark we know today.

Following is the article:

What makes a typeface interesting

A typeface is a set of one or more fonts each composed of glyphs that share common design features. Typeface is a design for a set of characters. Commonly used typefaces include Times Roman, Helvetica, Arial etc.Typefaces are categorised into different families based on the common visual characteristics.

Serif typefaces have small decorative lines added to the basic form of a character. Serif typefaces are still commonly used in newspapers where the type is small to aid readability. Serif fonts are used for body text as they are considered easy to read.

Times New Roman typeface is a very popular serif typeface. It was commissioned by the British newspaper The Times in 1931 after their new typographic advisor Stanley Morison started to redesign the newspaper. This successful serif typeface was created by Victor Lardent. The Times newspaper used the new design in 1932 and from 1933 the Times New Roman typeface was available to the public by commercial sale. The Times New Roman family includes a number of variations, among them are Times New Roman Medium, Times New Roman Semi Bold, Times New Roman Bold, Times New Roman Extra Bold.

The second family are san-serif typefaces. San-serifs do not have serifs or decorative tails. They are simpler, more functional and modern in appearance. They are commonly used for headlines rather than body text.

Helvetica is one of the most popular and wildly used san-serif typefaces. It was created in 1957 by a Swiss typeface designer Max Miedinger, after it was commissioned by Edouard Hoffmann, managing director of the Haas Type Foundry. It has a compact appearance thanks to its tight letterspacing and it proved to be a very popular choice for corporate logos, including American Airlines, Panasonic and Motorola. This typeface is available in a wide range of variations, among them are Helvetica Light, Helvetica Bold, Helvetica Black.

 

How a typeface is constructed

Type normally runs on a straight horizontal line, which is called a baseline, all the characters rest on it. The lower part of a letter that falls below a baseline is called a descender. The letter x gives us the x-height, which is called the median or mean line and it provides the measurement for all the letters. The letter parts that rise above the x-height are ascenders. Cap height refers to the height of a capital letter.

Different characters are made out of different shapes. An uppercase A has a horizontal stroke which is called a crossbar. Some lowercase letters (y,g,q) descend, while others (b,l,d) ascend. Some characters have counters, which are spaces within the letterforms (o,p,e). The fully enclosed, rounded parts of a letter are called bowls (a,d,b). Stem is a full-length stroke that can vary in thickness, the terminals are the ends of a stroke.

 

Question marks

The question mark, also known as an interrogation point, interrogation mark, question point or query, is a punctuation mark that indicates an interrogative sentence. There are a number of theories claiming the origin of a question mark. One of the most popular hypothesis is that the glyph derives from the Latin ‘guaestio’, meaning question. It was abbreviated during the Middle Ages to ‘qo’ and later the q letter was placed above o. It is thought that symbol later turned into a question mark we know today. A question mark is used in many different languages, but not always as we know it. In Spanish a question requires both an opening and closing question mark. The opening mark is inverted and the lack of it is considered an error. A question mark in Armenian looks like an open circle and is called a harcakan. In Greek a semicolon (;) is used for a question mark. In languages that use Arabic script the question mark is mirrored to keep with the right-to-left style of writing. Some languages do not use question marks, in Japanese they are not a part of the formal writing system.

 

 

As for the layout of the article, I want to present it on 2 A4 pages. I went through exercises in this part of the course, as they included designing and experimenting with article layout and design. The first section ‘What makes a typeface interesting’ is longer than the other two, so it should fill out the first A4 page. The other 2 sections on how a typeface is constructed  and question marks are similar in size, so I will try to arrange them into 2 columns, sitting beside each other. The information in the first section about Times New Roman and Helvetica typefaces will be arranged into 2 blocks. I want this part to stand out and not to get lost in the article. The coloured boxes should also break up the article. Each section in the article will be written in a different typeface, including Myriad Pro Regular, Verdana Regular and Times New Roman Regular. As it is an article about typography and typefaces it will present a number of different typefaces. The body text size is 10 and 11pt and most of it is quite simple-black text on white background. I added a bit of colour to the text in the headings and included coloured boxes as background to the headings. The mock-up contains all the elements I want to include, just the layout needs a bit of work.

article1

 

The first page was more tricky, but in the end I managed to fill out the page and to achieve a consistent look. In the first column I placed the clear and large title and body text and the second one contains the two blocks with text. I kept blank spaces in between body text, headings and illustrations to avoid a cluttered look. I hope the article looks approachable and even though it is full of typographic information , it still is easy to understand and all the topics in the article are well explained.

article2

 

The cover and the article:

layout7 article2

 

I decided to change a few elements of the cover and the article after getting feedback from my tutor. I experimented further with the bottom half of the cover to make it fit better with the image above. I removed the crumbled paper background and changed the text colour to white. It looked well, but I thought it missed something and looked a little bare. In the end I went with the original idea of the crumbled paper on the table and I just experimented with its position.

layout10    layout12

layout14    layout11

I thought that placing the sheet of paper laying on the table with its corner tucked underneath the typewriter will unify all the elements and that the composition will flow from top to bottom.

As for the article I kept the layout as it was, but I changed headings and got rid of the colourful blocks. I placed handwritten headings in the article to make it look consistent with the cover. I tried to make all 3 of them slightly different. The other element that I included on the cover as well as in the article were little sheets of paper placed as background for the headings.

article3   article4

The first version matches the cover better as the paper elements have a similar look and feel as the cover, but the second version is more appealing as it is nice to see a bit of colour after looking at the muted cover.

I enjoyed working on the cover more than the article. I was happy with the typewriter idea I had at the beginning of brainstorming and I stuck to it. I was content with the title of the magazine and how it went together with the typewriter. The bottom of the cover was a bit more challenging, but I got to a place where I was happy with the whole design. The article was a bit of a different story. I was actually surprised how much I struggled with the ideas for the layout, especially after enjoying a number of exercises in this part of the course where I had to do just that. Maybe it is the pressure of the assignment and that is when I struggle more than while doing exercises. I was happy I altered the article after getting tutor’s feedback, as I was not completely happy with it in the first place.

The final cover and article:

layout11
article4

 

 

 

Hierarchy

In this exercise I will design 3 different pages using 500 words of Lorem Ipsum. The pages are supposed to include an interview with a tv actor, a review of a new piece of hardware or software in a specialist computer magazine and a book review in a newspaper’s weekend edition.

Interview:

I researched articles from tv listings magazines.

art_laugh tv-listing-magazines-4-638 The articles are usually quite colourful and vibrant. I decided to incorporate red into my design in a form of a frame, the article is placed on A4 page and 2 red blocks will form a background for the heading. There will be 2 photos incorporated into the interview, one is of the actress giving the interview and the other of her with her fiance. The subheading will briefly describe the nature of the interview. There also will be a quote in a large font placed among the body text. The design of the interview alludes to the non-serious  and slightly sensational nature of those kinds of articles.

Interview-version 1

Heading: BBAlpha Sans Bold

Subheading: BBAlpha Sans Regular

Quote: BBAlpha Serif Regular

Body text:  BBAlpha Serif Regular

page1ver1

Interview-version 2

Heading: Arial Bold

Subheading: Arial Bold

Body text: Georgia Regular

Quote: Georgia Regular

page1ver2
 Interview-version 3

Heading: Seoge Script Bold

Subheading: Seoge Script Bold

Body text: Times New Roman Regular

Quote: Times New Roman Bold

page1ver3

Laptop review:

I started designing the review by examining similar publications that I found online. This give me an idea on how those reviews look.

newsletter-quale-n32pro2 Musubo-LaptopMagazine-1024x670

My article will be a review of an Asus laptop. The design will have a black and white color combination, less colourful than the designs above as I want to achieve a clear and professional design. I will add 2 photos of the laptop and a specifications table to give readers detailed information about the reviewed item to make it look expert-like and competent. I used 3 fonts in all of the version of the piece. The review has a simplistic form, I am hoping that the mix of different fonts will give it some diversity.

Laptop review-version 1

Heading: line 1 OCR A Std Regular 36pt, line 2 Times New Roman Bold 39pt

Subheading: Times New Roman Bold 24pt

Body text: Tahoma Regular 10pt

poster2ver1 Laptop review-version 2

Heading: line 1 Impact Regular 46pt, line 2 Felix Titling Regular 36pt

Subheading: Felix Titling Regular 18pt

Body text: Lucinda Bright Regular 9pt

poster2ver2 Laptop review-version 3

Heading: line 1 Rockwell Extra Bold Regular 46pt, line 2 Rockwell Regular 36pt

Subheading: Rockwell 20pt

Body text: Adobe Caslon Pro Regular 11pt

I also justified body text without hyphenation.

poster2ver3

I am contented with the three reviews. I think that the typefaces chosen work well together and the black block on top with the white background for the body text makes for a strong contrast. The typeface used for the heading in the first version might look a little predictable and clichéd. The images used break up the review and provide additional context and help to illustrate the points being made in the article.

Book review:

I researched articles of a similar nature before starting working on this review.

Edge-Review-Pages-Jul-Aug2012 GAreviewLAB ghost-pine-full The reviews I came across have a straightforward design. My article will be a review of ‘The Polish Boxer’ by Eduardo Halfon. I decided to use an image of the book cover and a photo of the author in the piece. I chose to use a grey frame around the article to keep with the colour combination of the images. I placed the ‘Books’ heading on the frame, the title and the author’s name is placed underneath with the reviewer’s name. The review takes up 2 columns.

Book review-version 1 

Heading: BBAlpha Sans Bold 60pt

Article title: BBAlpha Sans Bold and Regular

Subheading: BBAlpha Serif Regular

Body text: BBAlpha Serif Regular

poster3ver1

 

Book review-version 2

Heading: Brush Script Std Medium

Article title: Franklin Gothic Medium Regular

Subheading: Courier New Regular

Body text: Courier New Regular

poster3ver2

Book review-version 3

Heading: Franklin Gothic Heavy Regular

Article title: Franklin Gothic Heavy Regular

Subheading: Franklin Gothic Medium Regular

Body text: Constantia Regular, the body text is justified without hyphenation.

poster3ver3

I am most happy with the first and third version of the book review. I think the typefaces for the heading, subheading and body text work well. The second version is not that successful as the typefaces used for heading and body text do not match well together.  The heading is a little too ornamented looking, I much prefer the heavy and large headings from version 1 and 3. I also do not think that Courier New Regular is the best choice for body text, as it is very light and not as easily read.

This exercise allowed for further practise by designing 3 articles and creating 3 different versions of them. I found doing a research particularly useful. It allowed me to get inspiration and showed me the common designing ideas for different types of articles, it also motivated me throughout the exercise. I also experimented a lot with columns of text, seeing how a different font or text arrangement in the column (justified text for example) alters its look.

 

Typesetting-Lorum Ipsum

For this exercise I am asked to select one of my research designs and try to copy the layout and design as closely as possible and experiment with fonts, alignment and leading.

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I chose a brochure about an exhibition called ‘Europe and Beyond 12 artists in clay’. The cover shows work of one of the artists and the title of the exhibition. The inside of the brochure consists of a single image of the artists’ work and a short bio. It is done the same way for all of the 12 artists taking part in the exhibition. All the info about the event is on the last page. I like the simplistic manner of the brochure. Its design is clear and simple and its sharp look is fitting for the exhibition of contemporary art. It also make the event appear to be of a high standard. The brochure is A5 size and has an accordion fold. I will concentrate on the first and second page of the brochure.

I copied the layout and design of the brochure. I used the grid in Illustrator to make coping of the columns of text easier. I chose the Franklin Gothic Book and Franklin Gothic Demi as the closest fonts to the ones used in the brochure. Text on the first page is 40pt size and on second page 10pt:

brochure1

I experimented using BBGlobal Sans Bold and BBGlobal Sans Regular on the two pages of the brochure. I kept the text on page 1 at 40 pt, but after altering the font I had to decrease font size on page 2 to 9pt, so all the text fits in:

brochure2

For the next version of the brochure I changed font on page 1 to Copperplate Gothic Bold, it took much more space than previous fonts, so I decreased font size to 36pt. I used Copperplate Gothic Bold on the second page for the artists’ names and the rest of text is written in Cambria Regular. Text on the second page went up to 10pt:

brochure3

In the following version I used Arial Regular and Bold for both pages of the brochure. The title of the exhibition had to remain slightly smaller at 36pt and is centre aligned and text on page 2 is 9pt.:

brochure4

For this last version I kept the fonts and text size as in the previous version, I just increased leading and tracking on page 2:

brochure5

The following are 2 different experiments of layout of the brochure:

myown1  myown2

The first experiment does not work as well, the images are too small and the layout leaves lots of blank space around them. The second try works better. This layout is very similar to the original one, I justified text, adjusted the size of the text boxes so they mirror the shape and size of the images and I placed images on one side of the page and text on the other.

For my second publication I chose the Royal Canal Day 2013 poster. Its design is very graceful and I find its colour combination appealing. It is A4 size with the title and name of the event, along with some graphics, placed in the upper half of the poster. All the detailed information is placed in the bottom half:

RoyalCanalDayPosterI found it hard to match the fonts, I thought the Franklin Gothic Medium font looked similar, but I realise that it is not a very close match:

canal

In the following example I used BBAlpha Sans Bold font for the top half of the poster. I had to decrease text size to keep with the original design. For the bottom half I chose BBAlpha Sans Bold and Regular, I had to decrease font size and leading:

canalversion1

For the following poster I used Century Gothic Bold and Cambria Bold fonts for the upper half of the poster, I hope the 2 fonts will add variety. I had to increase the size of Cambria Bold font to keep with the original design. The bottom half contains Century Gothic Bold:

canalversion2

The following are 2 posters with a different layout:

myown3  myown4

In the first version I changed the layout of the text, I placed it in 2 columns. The bottom part looks a little uneven as the text boxes have different sizes. The second poster works better, I placed all the text in a column placed on the left side of the poster. The larger right side consists of the event’s name and date and the space underneath can be used for the image that is included in the original version. It is interesting to see how slimmer and longer this version looks comparing to the first one with the green section placed in the bottom half.

This exercise allowed me to experiment more with fonts. Most of the time when a font was changed, I also had to adjust its size, leading and sometimes kerning. A different font changes not only the look, but also the whole structure of a design. I found it difficult to match the fonts of my chosen publications with fonts on my computer. I did not manage to match them but tried to achieve as a close match as possible.

Different typefaces – If the face fits

I am asked to create my own sample book of typefaces on my computer that I can refer to. I am asked to organise them into: serif, san-serif, script fonts that look handwritten, decorative fonts and fixed width, techno and pixel fonts. The following is my sample book:

decorative sanserif script serif techno

 

For the second part of this exercise I am asked to identify which fonts I might use for the following commissions: a short story in woman’s magazine, as advertisement in a parish magazine, a poster to advertise an after-school club and a flyer for my friends’ engagement party.

The story in woman’s magazine is 1300 words long. I had a look at a few magazines that contain these kind of articles.

Sell-My-Story-to-Bella-Tamsin-TK    Sell-My-Story-to-Real-People-Lynn-RB

The headline is often written in a bold san-serif font and the headline is brightly coloured or placed on a vibrant background. The story itself is written in a black serif font on a white background.

For the headline I chose Century Gothic Bold and Tahoma Bold from my sample book. Those fonts are easily read, clear and strong, that is why I thought they would be suitable. As for the story itself I will try Century Regular and Georgia Regular fonts. They look classic and are serif fonts  that are suitable for continuous text.

Century Gothic (heading) Century Regular (text)

Century Gothic (heading)
Century Regular (text)

Tahoma Bold (heading) Georgia Regular (text)

Tahoma Bold (heading)
Georgia Regular (text)

I think the fonts work well in the two versions of this article. The san-serif fonts are suitable for the headline and they are paired with serif fonts that work well for the continuous text. The article is quite lengthy, so I spread the 1300-word article over two A4 pages. I placed the headline on a brightly coloured background, as it seems to be the popular way of printing these types of stories. I added an image on the second page to break up the article and to balance the layout.

The second commission is for an advertisement in a parish magazine asking for more helpers on the flower rota. The finished size is A6 landscape.

5668900210_d5bc6f4f69_b notice_of_annual_parish_meeting_2014

While still on the high after doing collages for Assignment 3, I made a few cards with flower collages. I used the flower motive in this ad to add a decorative element that goes together with the message that the advertisement conveys.

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I used Perpetua Regular font for the first version of this ad. I think it works, the font is easy to read and straightforward. The nature of this ad means that there might be a lot elderly people reading it, therefore an uncomplicated font will be appreciated, I kept the background white. The second version contains Bookman Old Style Regular. It is again a clear font making reading the ad easy. The second version seems to work better as the text is more readable and after comparing the two versions the first one looks more like an invitation.

Perpetua Regular

Perpetua Regular

Bookman Old Style Regular

Bookman Old Style Regular

The third commission is for a poster to advertise an after-school club for boys aged 13-14. The poster will be A3 size. I did research on posters for teenagers, they are usually very colourful, vibrant and at times loud.

teen_poster teen-summer-reading-club-poster

The colours I will use for this posters will be vibrant red and yellow and contrasting dark grey for the background and small text. I think it will make it stand out and attract attention of teenage boys. The background will allude to the popular ‘pow’ sign, but I do not want it to overpower as the text in the centre will be the main element. The background looks also a little like an old map.

pow

I made two versions of this poster. In the first one for the first 3 lines I used Franklin Gothic Heavy font and for the rest of the text I used Bradley Hand ITC. In the second version I kept the same font for the top three questions and applied the pucker effect. The rest of the poster is written in the Kristen ITC font.

poster3version1 poster3version2

 

I am content with the 2 posters. I think the design suits the message the poster conveys. The questions on top are written in a large font and therefore should attract attention.

The last commission is for a flier for my friends’ engagement party that should look as an advertisement of a night club. It should be A5 size. Since the flier is supposed to look like an ad for a night club, I decided to incorporate a disco ball into my design. The headline will be placed on it and all the other details about the party will be placed underneath it. The background will be dark to keep with the night club theme. Version 1 has the headline written in Verdana Bold – capital letters, the bottom text is BBGlobal Serif Bold. Version 2 had the headline written in Cooper Std Strong and bottom text is Century Regular font.

Verdana Bold (top) BBGlobal Serif Bold (bottom)

Verdana Bold (top)
BBGlobal Serif Bold (bottom)

Cooper Std Strong (top) Century Regular (bottom)

Cooper Std Strong (top)
Century Regular (bottom)

This exercise allowed me to start paying proper attention to typefaces and to see their importance in a design. I have always thought that graphics are the priority, but can now appreciate how crucial typefaces are. The 4 commissions are all very different and I had to take different aspects into consideration while designing them.

 

 

 

 

 

The anatomy of a typeface – A typographic jigsaw puzzle

I have a sheet of Baskerville typeface, it has been deconstructed so it only contains the strokes, serifs and bowls. My task is to put it all back together to read: the quick brown fox jumps over the lazy dog.

I did this exercise on a thin sheet of white paper, tracing would have been easier if the paper had been thinner, but what I had did the job. I used a pencil and a ruler.

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I used all the elements provided to make up the sentence. The horizontal lines consisting of an ascender line, median line, baseline and descender height made placing the letters in a consistent manner easier. It did make me realize how many components are required to make up all the letters, it was interesting to see those strange-looking elements somehow merge together, creating familiar looking shapes. This exercise gave me a chance to look at typefaces in a new light. Before, I looked at them as something ‘ready made’, instead of something that is build out of a number of different elements.

The visual word, Playing with words.

I am asked to create typographical representations of a number of words that present both the word and a suggestion of its meaning.

I started the exercise by thinking of each word’s meaning and the best way I can present the word and communicate its meaning. I used Illustrator for this exercise. I tried to use different fonts, colours, effects and I added some symbols in order to communicate the meaning in a better way, like arrows in ‘Speed’ and air bubbles in ‘Sinking’.

words5 words4 words3 words2 words1

It was interesting how all the elements can help with creating typographical representations. You can suspect the word’s meaning by the way it is presented, even without fully understanding the word. I am happy with some of my choices. I think the word ‘Stodgy’ looks heavy, saggy and bulky. I used Black Std font and I bulged it, alluding to the feeling of heaviness. I used an elegant Edwardian Script ITC font for ‘Style’. I kept it black on a white background. It reminds me of expensive cosmetics or perfume packaging. Black and green ‘Stoned’ is supposed to represent feeling stoned and the colours I used allude to the colour of grass. I used Giddyup Std font and I applied an effect to make the word look confused, high, dazed, spaced out and smokey. ‘Sad’ is simply shaped like a sad face. I used green for ‘Safe’ to give it a feeling of assurance and peace, I chose a sturdy and clear Brazil Regular font in capital letters. I am content with the look of ‘Shadow’. I used Impact font, distorted it and applied shadow effect. The way the word is distorted looks like the shadow is created by an ajar door. I like the way the size increases along with the word. ‘Shattered’ is supposed to resemble broken glass pieces. First letters of ‘Sinking’ are sinking to the bottom with the rest of the letters following. The dots above letter ‘i’ are air bubbles. ‘Silly’ with its Jokerman font is easy to picture on a kids party invitation or on a poster for a children’s entertainer. I presented ‘Smart’ with Bookman Old Style font. I wanted to keep it simple and classic, without any colourful effects. To present the meaning, I made the word look like a technical drawing. ‘Squeeze’ is quite obvious, the word is squeezed. I applied an effect to ‘Sordid’ to make it look sketchy and not very clear.

I am not sure how good of a job I did with ‘Sodden’. If it was not for the added elements like drops of water and a washing line, I do not know think the word could explain its meaning just by standing on its own. I also was not sure how to present ‘Swagger’, the only thing I could think of was a dollar sign.

I enjoyed this exercise. It made me look at words and how they can be represented in a more inquisitive and thought through way.