Saul Bass (1920-1996) was an American graphic designer and Academy Award winning filmmaker. He is well-known for his corporate logos, film posters and designing opening and closing credits for films. He began his career by designing print advertisements for films in Hollywood in 1940’s. After he got noticed, he started creating innovative title sequences, which introduced the mood of the movie within the opening moments. He worked for many successful filmmakers, including Alfred Hitchcock, Stanley Kubrick and Martin Scorsese.
As Kubrick’s ‘The Shining’ is one of my favourite movies, I had a closer look at the creating process of this striking poster. Bass presented Kubrick with a number of different designs and all of them were rejected. The rejected versions have director’s handwritten comments on them. It is interesting to see what the director exactly thought of the designs, the way he did not want the maze to be included in the poster and how he found the title hard to read. In the end Bass’ bright yellow poster with a face with an unsettling expression made the cut.
He was also very successful at designing logos. He created some of the most iconic logos, such as Kleenex, Bell, United Airlines and Quaker Oats.